Best Marketing Jobs for 2024

In 2024, marketing professionals (marketing jobs) are facing extreme shifts in the way they work. Many companies transitioned to remote work, employers allowed their teams to continue working from home or in a hybrid model. As a result, hybrid working is now seen as a norm for industry professionals.

Technology also continues to be a major driver in marketing. More businesses deploying advanced systems create a growing demand for tech-savvy workers. Employers are looking for candidates with the experience and skills to leverage digital tools and platforms to track and improve performance on all fronts.

As you look closer at our list of most in-demand jobs in the marketing sector for 2024, you’ll see new roles, such as marketing coordinators, product managers and marketing directors. Positions such as digital marketing specialist, digital marketing manager and communication specialist are also in high demand for 2024.

The marketing coordinator is one of the most in-demand marketing jobs. They plan, implement, and track marketing campaigns. They may also conduct market research to guide the marketing strategy. In larger companies, coordinators often delegate parts of a project to copywriters, graphic designers and web developers; in small companies, the coordinator might handle all marketing tasks independently.

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A marketing manager is in demand because they are responsible for developing and executing marketing strategies, managing campaigns, conducting market research, and overseeing budgets.

They lead teams, monitor performance, and ensure brand consistency, which is vital in achieving business objectives through effective marketing efforts.

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New to our list of top trending jobs this year is the role of product manager. These professionals have no easy task. They must combine business analytics, customer insights and industry trends to identify the right types of products to sell to their customers. They also may handle new product launches, manage inventory and oversee the supply chain process.

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As you might assume, digital marketing specialists specialize in developing, implementing and analyzing marketing campaigns over various digital channels, including social media, paid advertisement, website creation and email. With consumers making online purchases in record numbers, the role of digital marketing experts is likely to remain in high demand for years to come.

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A marketing job that is in demand is a communications specialist. A Communications Specialist specializes in crafting and managing communication strategies for organizations. They are responsible for creating and disseminating messages to various internal and external stakeholders to enhance the organization’s reputation and achieve its communication goals.

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A digital marketing manager is a key player on the marketing team. They are essential for a company’s marketing department, specializing in online marketing strategies and campaigns. They are responsible for leveraging digital channels to promote products or services, engage with target audiences, and drive business growth.

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A social media coordinator is crucial in a company’s marketing or communications team. This makes social media coordinators a top marketing job. They specialize in managing and executing social media strategies to enhance brand visibility and engage with the target audience on various social platforms.

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A director of marketing is a must-have for any company. They are in a senior-level position within an organization responsible for overseeing and leading the overall marketing strategy and activities. This role plays a critical role in shaping the brand’s image, driving growth, and achieving marketing objectives. They are critical for any marketing team making this role an in-demand job.

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As the name suggests, these professionals specialize in search engine optimization (SEO). They work to optimize the company’s online presence, including its website, social media profiles and online review boards, using various search engine algorithms. Their overall goal is to help the company improve its ranking on various search engines, including Bing and Google.

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The average entry-level salary for marketing workers is $69,380 per year, whereas the highest-performing marketing professionals earn an average of $115,500 annually. Mid-level positions earn an average annual salary of $100,000. Of course, this is just a broad overview of salaries in Canada. To get a more accurate estimation, check out our salary guide.

Find out what skills and certifications employers are looking for in marketing jobs in 2024. Candidates looking for a job in the marketing industry should be sure to include any of these valuable skills on their resumes.

In-Demand Marketing Skills for Professionals in 2024

As the marketing industry continues to evolve, staying updated with the latest skills is crucial for professionals aiming to secure their positions. In 2024, certain skills will take precedence, making candidates more attractive to potential employers. This article highlights the top in-demand marketing skills for 2024 and essential certifications that can elevate your career.

1. Project Management

Essential for Coordinated Campaigns

In 2024, effective project management skills are vital for marketing professionals. The ability to coordinate resources, adhere to tight timelines, and facilitate collaboration will streamline campaigns and enhance success in today’s competitive environment. Marketers with strong project management expertise can optimize their strategies and deliver results efficiently.

2. Social Media Expertise

Connecting with Global Audiences

Social media remains an indispensable skill for marketing professionals in 2024. It allows marketers to engage with expansive global audiences, build meaningful brand relationships, and adapt to rapidly changing digital trends. Proficiency in social media strategies can significantly drive business growth and enhance brand visibility.

 3. Digital Marketing Proficiency

Navigating the Digital Landscape

Given the shift toward a digital-first shopping experience, employers are actively searching for candidates with robust digital marketing skills. Experience in managing various digital campaigns—ranging from SEO and paid advertising to email marketing and social media—is invaluable. Be sure to highlight any relevant digital marketing experience on your resume.

4. Public Relations (PR)

Building Positive Brand Perception

Public relations professionals play a crucial role in shaping a company’s image and managing communications during critical times. They are responsible for fostering relationships with key stakeholders and ensuring a favourable perception of the organization. Strong PR skills are essential for effective messaging and reputation management.

 5. SEO (Search Engine Optimization)

Enhancing Online Visibility

In an increasingly competitive online marketplace, effective SEO strategies are essential. Marketers who understand search engine algorithms and can optimize content for platforms like Google, Bing, and Yahoo are in high demand. SEO experts can significantly impact a company’s visibility and reach potential customers more effectively.

6. Newsletter Creation

Engaging Stakeholders Through Communication

Newsletters serve as versatile tools for delivering curated content and updates to subscribers. Proficiency in creating engaging newsletters can strengthen ongoing relationships with audiences and keep them informed about company news, industry insights, and product promotions.

7. Understanding Key Performance Indicators (KPIs)

Measuring Marketing Success

Key Performance Indicators (KPIs) are critical metrics that help assess the success of marketing campaigns. Familiarity with KPIs enables marketing professionals to track achievements, measure progress, and make informed, data-driven decisions. Understanding and aiming to meet KPIs is essential for every member of a marketing team.

Trending Marketing Certifications for 2024

To excel in the marketing landscape, obtaining relevant certifications can set candidates apart. The following certifications are in high demand in 2024 and demonstrate proficiency in key marketing tools.

1. Master of Business Administration (MBA)

Enhancing Strategic Thinking

An MBA offers marketing professionals a comprehensive understanding of business principles, strategy, and leadership. This academic credential can facilitate smarter decision-making, align marketing strategies with overall business goals, and open doors to advanced career opportunities.

2. Google Analytics Certification

Mastering Data Analysis

Google Analytics is an essential tool for tracking the success of online marketing campaigns. This certification, which can be obtained for free, signals to employers that you possess the skills to analyze data effectively and interpret marketing performance.

3. Google Ads Certification

Diversified Expertise in Advertising

Google Ads offers various certifications, including Google Ads Search, Video, Display, and more. While it’s beneficial to aim for multiple certifications, starting with Google Ads Search is advisable, as it is highly sought after by employers in the marketing sector.

By focusing on these in-demand skills and pursuing relevant certifications, marketing professionals can position themselves for success in an ever-evolving landscape. Prioritizing the right competencies can enhance your resume and increase your appeal to prospective employers in 2024 and beyond.